The world has a big problem coming its way. According to human resources expert Rainer Strack of The Boston Consulting Group, there will be a global resource crisis by 2030. That means there will be far too few employees to fill the world’s available jobs. It won’t be a sudden crisis. It’ll be a slow process that is already starting to happen as Baby Boomers retire.

In his TED Talk, Strack goes on to discuss some of the ways employers can attract and retain talent. One way to retain employees is by having employers treat them as assets. Namely, to appreciate them and foster good relationships.

Sound like a no-brainer right? Not so fast. A report from Gallup states worldwide only 13 percent of employees are engaged at work. In the report, they state 63% of employees are not engaged and worse, 24% are actively disengaged. Yikes! 2030 is starting to look a little grim. Maybe employers should start working on fostering a good relationship with their employees.

Employees Are Going to Have Their Say

It’s good for the employees and good for business to retain quality employees. Another recent Gallup study showed employee unhappiness costs companies $550 billion per year. This monumental amount is in the form of high absenteeism, chronic turnover, quality control issues and lost productivity

It’s easy to see the impact customer-facing employees have on a business, especially when you look at the airline industry. Jay Sorensen, president of, recently published this report. In the report, he claims poor relations between airline executives and employees is a major pain point for many airlines’. As a result, they struggle to get the most out of ancillary revenue initiatives.

How Airlines Make Their Employees Happier

Competitive compensation is one solution, but numerous studies show employee satisfaction is not something that can be reduced to one variable.

I believe the airline industry has a competitive advantage when it comes to courting employees and keeping them happy: travel privileges. Travel privileges are one of the most unique and well-regarded employee privileges that exist. When we asked airline employees if they agreed with the statement “travel privileges are important to my happiness in my job,” 84 percent strongly agreed.

But as an airline, are you showcasing this important privilege in its best possible light? In other words, are you making it easy, accessible, and engaging for your employees or does it feel like an afterthought?

Keep Employees Happy with Travel Privileges

Airlines have some of the most well-traveled employees in the world. Incidentally, hotels have told me they love airline employees as guests because they fly, not drive, to their hotels and are classy customers. When it comes to travel privileges, treating airline employees as well as you treat customers should be a priority. Providing airline employees with a cloud-based application that allows them to quickly search for and book air, hotel, and car reservations should also be a priority for the employee’s sake and for the customer’s sake. Ultimately, it’s good business. And it’ll mean that when the global resource crisis does strike, airlines will still be flying high.

Author: Roger Ximenez

Roger Ximenez is the Director of Product at ID90 Travel. He has over 5+ years experience working alongside engineering teams to build the next generation of features. He is also the data and automation evangelist, promoting the use of data to streamline automation strategies.